Brazilians are famous for the insidious practice of "gringo goughing", they've done it for decades. In fact, in most Brazilian cities especially tourist destinations there are three different prices for everything; one for local residents, another yet higher price for Brazilian tourists and a third higher still for foreign tourists (GRINGOS). It's so bad that if you live in a resort city you need to carry a utility bill with you at all times to prove that you live in the city just to insure that you don't get ripped off by paying the higher prices. I know because I've experienced this many times and flatly refuse to pay the higher prices and never frequent the establishment again.
So, this is the extra price you're paying for coming to see the World Cup, this is the way that Brazilians are REALLY treating you, not so warm, friendly and receptive after all. You're seen just as a "walking wallet" (bolsa andando) by most of them, who are out to extract their pound of flesh. DISGUSTING, but completely typical Brazilian behaviour.
The photo below show just some of the price hikes for the World Cup, once you're gone things will go back to their "normal" prices; well at least for Brazilians it will. You foreigners here can count on still being goughed.
This is just the tip of the iceberg, if you buy a beer and hotdog inside the stadium you'll get stung for R$16, if you had bought that in a luncheonette anywhere in São Paulo a month ago it would have cost you the whopping sum of R$6 all told. If you had parked your car in São Paulo's downtown core for a full day a month ago you could count on paying somewhere around R$30 or so. It isn't bad enough that in most of the WC host cities that hotels that once charged R$125 per night for a room are now charging around R$400 or more.
Way to go Brazil, just think of the way this is going to destroy the image of this country as a tourist destination all around the world. Brasil, mostra a tua cara!!!
Cheers,
William James Woodward, EB Experts Team